YEEZY store returns with lower prices after controversy and breaking Shopify rules.
Shopify shut down Kanye West’s YEEZY online store this week.
The e-commerce platform took this step because the site broke its rules.
The store sold T-shirts that had swastikas on them, which many people and groups spoke out against.
Someone from Shopify said the store didn’t follow “real business practices.” This broke the platform’s rules.
The website, which Shopify’s systems run, stopped working on Tuesday morning.
The YEEZY site gained attention again after an ad aired during the Super Bowl in select local TV markets.
Ye filmed the 30-second video on his phone in a dentist’s office. It told people to visit the YEEZY website. The ad didn’t appear nationwide.
Fox, which showed the game on TV, didn’t say anything about the ad playing. Shopify let the sale of swastika-covered items go on for more than a day before stepping in, which led groups like the Anti-Defamation League (ADL) to speak out against it.
The ADL pointed out that the swastika has ties to Nazi Germany’s past and still has links to anti-Jewish feelings and white power beliefs.
Ye’s YEEZY online store is back online after being down earlier this year, featuring Yeezy Slides priced at $20.
— FearBuck (@FearedBuck) August 9, 2025
The most expensive item in the store costs just $100 pic.twitter.com/N3OIahNxC1





