British streamer Ed Matthews links up with Scouse rapper Mazza L20 to tease a new track together.

The pair having recently been teasing this track for a while on a variety of social media platforms.

This is a smart move by both.

Ed Matthews is able to expand into a new sub-culture of the UK whilst Mazza L20 gets attention from the mulit-national audience Ed has.

As of May 2024, the global online audience watched nearly 54 million hours of live-streamed content daily, with over 56 million hours watched each day on Twitch.

A good brand move by both of them.

I am interested in how this ends.