American rapper Snoop Dogg has officially become a co-owner of the Welsh football club Swansea City AFC.

The 53-year-old star, who hinted at investing in the club by helping promote the club’s shirt launch earlier this week, has joined Croatian midfielder Luka Modrić in linking up with the Swans.

Snoop Dogg, real name Calvin Broadus, said: “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.

“The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.”

A “proud” Snoop Dogg added that he is “going to do all I can to help the club”.

On Sunday, Snoop Dogg unveiled Swansea’s new kit with the south Wales club taking a playful dig at Wrexham AFC’s Hollywood owner Ryan Reynolds.

Deadpool actor Reynolds responded to Wrexham’s own kit launch by posting a picture of himself on Instagram wearing the latest shirt while holding a dog.

The club says it has unveiled a mural of Snoop Dogg on the Swansea.com Stadium’s West Stand.

Chief Executive Tom Gorringe said: “It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City.

“His enjoyment and love of football is well documented, and he has often spoken of a desire to get more involved in the sport. We are delighted he believes that being part of Swansea City is the right way to realise that ambition.

“Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.”